Abstract: A system includes one or more processors and one or more computer-readable storage mediums storing instructions that cause the one or more processors to receive a content package including a plurality of menu items, a concierge item, and a plurality of content items, display the concierge item and the menu items within a first region of a screen of a billboard computing device, display a first content item within a second region of the screen, detect an interaction with a menu item, morph the concierge item from a first format to a second format, and display a message within the second region based on the interaction with the menu item, where the billboard computing device displays the concierge item of the first display format as a static object and displays the concierge item of the second display format as an animated object.

Abstract: A system and method for providing interactive guidance to a user via a billboard computing device for navigating a workplace. The system and method include receiving a content package generated based on data associated with an organization, the content package including a plurality of menu items, a concierge item, and a plurality of content items; displaying the concierge item and the plurality of menu items within a first region of a screen; displaying, based on the content package, a first content item of the plurality of content items within a second region of the screen; detecting, by a billboard computing, an interaction with the concierge item displayed on the screen; and morphing, responsive to detecting the interaction with the concierge item and based on the content package, the concierge item from a first display format to a second display format different from the first display format.