Patents by Inventor Michiel Nolet
Michiel Nolet has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11907973Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: GrantFiled: October 28, 2021Date of Patent: February 20, 2024Assignee: Microsoft Technology Licensing, LLCInventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20230071300Abstract: Computer-implemented systems and methods for privacy-safe user tracking. A plurality of tracking pools is provided, with each tracking pool having a plurality of users assigned to the pool. Each tracking pool further includes combined tracking data associated with the users in the pool. Tracking data associated with a user is received, and the user is assigned to at least one of the tracking pools. The received tracking data is added to the combined tracking data of the assigned tracking pool, such that no portion of the combined tracking data can be used to identify an individual user in the assigned tracking pool.Type: ApplicationFiled: November 15, 2022Publication date: March 9, 2023Inventors: Matthew Haies, Michiel Nolet, Adam Turkel
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Publication number: 20220051295Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: ApplicationFiled: October 28, 2021Publication date: February 17, 2022Applicant: Xandr Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Patent number: 11188951Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: GrantFiled: March 12, 2019Date of Patent: November 30, 2021Assignee: XANDR INC.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Patent number: 10896443Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.Type: GrantFiled: July 8, 2015Date of Patent: January 19, 2021Assignee: Xandr Inc.Inventors: Michiel Nolet, Charles B. O'Kelley, Andrew S. Dilling, Frederick B. Lu
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Patent number: 10891634Abstract: A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.Type: GrantFiled: November 21, 2018Date of Patent: January 12, 2021Assignee: Xandr Inc.Inventors: Andrew S. Dilling, David M. Himrod, Michiel Nolet
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Patent number: 10445781Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.Type: GrantFiled: March 5, 2010Date of Patent: October 15, 2019Assignee: Xandr Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuon Lu
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Publication number: 20190213643Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: ApplicationFiled: March 12, 2019Publication date: July 11, 2019Applicant: AppNexus Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20190164175Abstract: A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.Type: ApplicationFiled: November 21, 2018Publication date: May 30, 2019Inventors: Andrew S. Dilling, David M. Himrod, Michiel Nolet
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Patent number: 10262337Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: GrantFiled: March 5, 2010Date of Patent: April 16, 2019Assignee: AppNexus Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20150310500Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.Type: ApplicationFiled: July 8, 2015Publication date: October 29, 2015Inventors: Michiel Nolet, Charles B. O'Kelley, Andrew S. Dilling, Frederick B. Lu
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Patent number: 8538808Abstract: A method for testing a candidate creative by inspecting a technical attribute of the candidate creative; determining that the candidate creative is a fixed creative; classifying the candidate creative according to a content attribute thereof; and queuing the candidate creative for re-inspection of the technical attribute.Type: GrantFiled: December 14, 2006Date of Patent: September 17, 2013Assignee: Yahoo! Inc.Inventors: Charles Brian O'Kelley, Michael Teplitsky, Michiel Nolet
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Publication number: 20120310729Abstract: A method of placing a bid in an auction for digital advertisement space in an online advertising platform includes determining whether a threshold for optimized bidding has been met, and, upon determining that the threshold has been met, formulating, based at least in part on actual success event data, an optimized value as the bid. If the threshold has not been met, a learn value is formulated as the bid. Formulating the learn value includes receiving a desired payment value for obtaining a success event, calculating a ratio of actual and projected success events to actual and projected impressions to obtain a conversion rate, and applying the conversion rate to the desired payment value to determine the bid value. The bid is then submitted to the digital advertisement space auction.Type: ApplicationFiled: July 30, 2012Publication date: December 6, 2012Inventors: John H. Dalto, David M. Himrod, Steven K. Kannan, Michiel Nolet
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Patent number: 7908238Abstract: There are methods and apparatus, including computer program products, for providing a probability tree of nodes in which each node is associated with a tries value and a success value, and at least one node is associated with a computed probability value representative of a predicted response rate for an advertisement creative; and computing a first probability value for a first node of the probability tree based on its associated tries value and success value, and a computed probability value associated with a parent node to the first node.Type: GrantFiled: August 31, 2007Date of Patent: March 15, 2011Assignee: Yahoo! Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Boris Mouzykantskii
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Publication number: 20100268609Abstract: A system that provides an advertising platform includes a creative auditing computing subsystem including a processor that is coupled to computer readable media having computer readable instructions recorded thereon, wherein the processor is operable to execute the computer readable instructions to enable impression seller members to review and approve creatives to be served on impression inventory associated with respective impression seller members.Type: ApplicationFiled: March 5, 2010Publication date: October 21, 2010Applicant: AppNexus, Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20100268603Abstract: A computer-implemented method includes receiving, at a transaction management computing subsystem of an advertising platform, a call for an advertisement creative to be served to an impression consumer; generating, using the transaction management computing subsystem, a set of bid requests, at least two bid requests of the set including respective subsets of user data store information associated with the impression consumer; and sending, by the transaction management computing subsystem, the set of bid requests to a set of bidding computing subsystems, each bidding computing subsystems being operable to generate a bid response based on the information included in its bid request.Type: ApplicationFiled: March 5, 2010Publication date: October 21, 2010Applicant: AppNexus, Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20100262498Abstract: A computer-implemented method includes generating, using a transaction management computing subsystem of an advertising platform, a set of primary bid requests responsive to receipt of an advertising call. Each primary bid request includes information sufficient to characterize an impression consumer and information sufficient to characterize each of one or more impressions identified in the advertising call. The method also includes sending the set of primary bid requests from the transaction management computing subsystem to a first set of decisioning computing subsystems of the advertising platform. Each decisioning computing subsystem of the first set being operable to generate a bid response based on the information included in a primary bid request.Type: ApplicationFiled: March 5, 2010Publication date: October 14, 2010Applicant: AppNexus, Inc.Inventors: Michiel Nolet, Charles Brian O'Kelley, Andrew S. Dilling, Frederick Bou-Hsuen Lu
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Publication number: 20090012853Abstract: There are methods and apparatus, including computer program products, for receiving advertisement calls at a first computing system from a second computing system, the first computing system and a second computing system being in electronic communication through a network, each advertisement call being defined by one or more variable-value pairs; extracting data from the advertisement calls, the extracted data including at least two sets of variable/value pairs, the first set of variable/value pairs including variable/value pairs of a first variable type, and the second set of variable/value pairs including variable/value pairs of a second variable type; and performing one or more tests on the extracted data to infer a legitimacy of at least a first subset of the advertisement calls.Type: ApplicationFiled: July 3, 2007Publication date: January 8, 2009Applicant: Right Media, Inc.Inventors: Michiel Nolet, John H. Dalto
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Publication number: 20090013031Abstract: There are methods and apparatus, including computer program products, for receiving web-based resource requests at a first computing system from a second computing system, the first computing system and a second computing system being in electronic communication through a network, each web-based resource request being defined by one or more variable-value pairs; extracting data from the web-based resource requests, the extracted data including a set of variable/value pairs that is associated with a first subset of the web-based resource requests, the set of variable/value pairs including values that have been assigned to a uniform resource locator (URL) variable; and examining the extracted data to infer a web user agent type that is a source of the first subset of the web-based resource requestsType: ApplicationFiled: July 3, 2007Publication date: January 8, 2009Applicant: Right Media, Inc.Inventors: Michiel Nolet, Steven N. Giacomelli
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Publication number: 20080147682Abstract: A method for testing a candidate creative by inspecting a technical attribute of the candidate creative; determining that the candidate creative is a fixed creative; classifying the candidate creative according to a content attribute thereof; and queuing the candidate creative for re-inspection of the technical attribute.Type: ApplicationFiled: December 14, 2006Publication date: June 19, 2008Inventors: Charles Brian O`Kelley, Michael Teplitsky, Michiel Nolet