Abstract: The vehicle wheel cover retention system comprises a wheel formed from a suitable material and including a first hub hole provided therein. The first hub hole has a retention member formed in a generally axially extending portion thereof. The wheel cover is formed from a suitable material and includes a second hub hole provided therein. The second hub hole includes an annular axially extending segmented projection. The segmented projection includes a plurality of first tabs and a plurality of second tabs. The plurality of second tabs include a chamfered outer circumferential surface and a shoulder provided thereon. During assembly, the chamfered outer circumferential surface of the plurality of second tabs deflect radially inwardly as the wheel cover is initially installed and moved toward the retention member and then as the wheel cover is further advanced the second tabs move radially outward to enable the shoulder to engage the retention member to thereby secure the wheel cover to the wheel.