Abstract: Systems and methods for social marketing engage target markets in a game or competition, while marketing is targeted to the participants of the game or competition. The game or competition is designed to initially attract participants who might be interested in the products or services of a particular business. The game or competition is further designed to retain participants who are more likely to be interested in the products or services such that marketing efforts associated with the game or competition are more likely to reach a desirable target audience. The game or competition is designed to require increased engagement from participants over time, thereby narrowing the participant group to those most interested in the products or services associated with the competition. Marketing efforts can be modified over time during the game or competition to target the narrowed field of participants, namely those most interested in the products or services.

Abstract: A manually-operated lunge exercise device and methods of performing a lunge exercise using the same. The provided device may comprise at least one guide bar, at least one track operably connected to the guide bar, one or more wheels, and a plate. The plate is slidably engageable with the track and moveable along the guide bar through engagement with at least one wheel, said wheel being rotationally engaged with the track.