Abstract: There is disclosed a method of and a system for selecting a targeted message for inclusion into a Search Engine Results Page (SERP). The method is executable at a server coupled to an electronic device via a communication network. The method comprises: receiving, from the electronic device via the communication network, the search request; generating the SERP, the SERP including at least one search result responsive to the search request; determining if the search request is a navigational search request; responsive to the search request being the navigational search request, determining a web resource being associated with the navigational search request; retrieving, from a targeted messages database, a targeted message being associated with an entity associated with the web resource; transmitting to the user electronic device a command signal, the command signal for causing the electronic device to display the SERP with the targeted message displayed therein.