Abstract: A display device includes: a timing controlling part generating a three color image data, a data control signal and a gate control signal using an image signal and a plurality of timing signals, generating a first four color data having a white gray level data greater than 0 and a second four color data having the white gray level data of 0 using the three color image data, and generating a four color image data using the first and second four color data; a data driving part generating a data signal using the four color data and the data control signal; a gate driving part generating a gate signal using the gate control signal; and a display panel including a pixel having red, green, blue and white subpixels and displaying an image using the data signal and the gate signal.

Abstract: A display device includes: a timing controlling part generating a three color image data, a data control signal and a gate control signal using an image signal and a plurality of timing signals, generating a first four color data having a white gray level data greater than 0 and a second four color data having the white gray level data of 0 using the three color image data, and generating a four color image data using the first and second four color data; a data driving part generating a data signal using the four color data and the data control signal; a gate driving part generating a gate signal using the gate control signal; and a display panel including a pixel having red, green, blue and white subpixels and displaying an image using the data signal and the gate signal.

Abstract: An organic light emitting diode display device includes a display panel including pixels that each include an organic light emitting diode; a logo area detection unit detecting a logo area of the display panel; and a data signal modulation unit applying a first data signal to at least one pixel in the logo area during at least one frame and applying a second data signal to the at least one pixel in the logo area during another frame, wherein a first brightness corresponding to the first data signal is higher than a reference brightness of the at least one pixel in the logo area, a second brightness corresponding to the second data signal is lower than the reference brightness, and an average of the first brightness and the second brightness every frame is equal to the reference.

Abstract: An organic light emitting diode display device includes a display panel including pixels that each include an organic light emitting diode; a logo area detection unit detecting a logo area of the display panel; and a data signal modulation unit applying a first data signal to at least one pixel in the logo area during at least one frame and applying a second data signal to the at least one pixel in the logo area during another frame, wherein a first brightness corresponding to the first data signal is higher than a reference brightness of the at least one pixel in the logo area, a second brightness corresponding to the second data signal is lower than the reference brightness, and an average of the first brightness and the second brightness every frame is equal to the reference.

Abstract: A driving method for local dimming of a LCD device includes dividing a frame into a plurality of blocks corresponding to a plurality of dimming blocks of a backlight unit, calculating an average value of each color in a block by analyzing image data of the block and determining, for the block, a local dimming value of each color corresponding to the average value of the color, detecting a maximum value among the average values of respective colors in the block determining a luminance local dimming value corresponding to the maximum value in the block, driving a plurality of LEDs corresponding to the block in the backlight unit on a color basis according to the local dimming value of each color in the block, or a color basis using the same luminance local dimming value according to whether the block is a chromatic color area or an achromatic color area.

Abstract: A driving method for local dimming of a LCD device includes dividing a frame into a plurality of blocks corresponding to a plurality of dimming blocks of a backlight unit, calculating an average value of each color in a block by analyzing image data of the block and determining, for the block, a local dimming value of each color corresponding to the average value of the color, detecting a maximum value among the average values of respective colors in the block determining a luminance local dimming value corresponding to the maximum value in the block, driving a plurality of LEDs corresponding to the block in the backlight unit on a color basis according to the local dimming value of each color in the block, or a color basis using the same luminance local dimming value according to whether the block is a chromatic color area or an achromatic color area.

Abstract: Disclosed are a backlight unit and a liquid crystal display (LCD) device having the same. The backlight unit comprises an optical source for emitting light, a diffusion sheet for diffusing the light incident thereon from the optical source, a first prism sheet for enhancing brightness of the light diffused by the diffusion sheet to be incident thereon by collecting the light to the front side, a second prism sheet for re-collecting the light collected by the first prism sheet to the front side by refraction, and a micro lens film for refracting the light incident thereon from the second prism sheet.