Abstract: The present invention is directed toward an elongated member, such as a tape, which can be severed into multiple contact inserts for use in place of conventional rivet-type contacts. The elongated member includes an elongated head and an elongated body which form a contact head and a contact body when the member is severed without a cold heading operation. The members are designed such that the body of the contact insert is deformed when the contact is secured to a workpiece, such as a metal stamping. The members can be fed directly into a progressive die used to make the stamping, and severed into contact inserts and secured to the stamping within the die.