Abstract: A rubber reinforcing cord having high flexural fatigue resistance and high dimensional stability is provided and a rubber product such as a rubber belt employing the cord is provided. The cord includes a fibrous core and a plurality of subsidiary strands which are disposed around the fibrous core and each of which is twisted by a primary twist, in which the fibrous core and the subsidiary strands are twisted together by a final twist. The direction of the primary twist of the subsidiary strands and the direction of the final twist are the same and the fibrous core is twisted by a primary twist in a direction opposite to the direction of the primary twist of the subsidiary strands. A rubber product is reinforced with the rubber reinforcing cord.

Abstract: A reinforcing cord for rubber reinforcement of the present invention includes a reinforcing fiber and a coating film formed on the reinforcing fiber. The coating film is a film formed by drying a coating liquid containing a rubber latex and a vulcanizing auxiliary, and the coating liquid includes a medium that contains at least 50 weight % of water. This reinforcing cord for rubber reinforcement exhibits high adhesiveness to a matrix rubber containing, as its main component, a mixed rubber of a hydrogenated nitrile rubber containing zinc dimethacrylate dispersed therein and a hydrogenated nitrile rubber and therefore can be manufactured easily.