Abstract: An adjustable holding apparatus includes a length adjustable vertical support member movable between retracted and extended configurations. A base assembly is operatively coupled to a lower end of the vertical support member and configured to support the vertical support member. The base assembly may include a platform having a planar configuration that may slide beneath a sofa cushion, mattress, or be held by a user's foot. In other embodiments, the base assembly may include a tripod. The holding apparatus includes a length adjustable arm member operably coupled to an upper end of the vertical support member upper portion. A holding assembly includes an adjustment portion operably coupled to a distal end of the arm member and includes a holder portion displaced from the adjustment portion. The adjustment portion is may rotate 360 degrees relative to the arm member and the holder portion is configured to selectively secure the electronic device.