Patents by Inventor Mohan S. Rao

Mohan S. Rao has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Altering keyword-based requests for content
    Patent number: 7809605
    Abstract: Systems and methods are provided for increasing user response to advertisements. Methods include identifying a base request from an advertisement requester, identifying a first keyword and a second keyword associated with the base request, ranking the first keyword and the second keyword based on a user response history associated with the first keyword and the second keyword, and identifying the higher ranked of the first keyword and the second keyword to be used to dynamically alter the base request.
    Type: Grant
    Filed: March 28, 2006
    Date of Patent: October 5, 2010
    Assignee: AOL Inc.
    Inventors: Sudhir Tonse, Muhammad Mohsin Hussain, David C. Sobotka, Aftab Zia, Leejay Wu, M. Sultan Khan, Brock D. LaPorte, Mohan S. Rao