Abstract: Disclosed herein is a platform for automating the discovery of product bundles that are promising for sale to customers (i.e., they are relevant, valuable and/or timely). Techniques are disclosed for generating a set of potential product bundles according to criteria, thresholds and/or scores which indicate a propensity for items to be purchased together by customers. The generated set of potential product bundles may be ranked according to opportunity metrics and/or scores which indicate value to a merchant and/or customers. A subset of product bundles is selected from the set of potential product bundles based at least in part on the ranking, and each product bundle in the selected subset is matched to one or more entities, such as merchants. These product bundles may then be presented to the associated (i.e., matched) entity based on some criteria, such as offerings of the merchants.