Abstract: A tactile stimulus producing means placed on the generally smooth surface of the side wall of the cylindrical body portion of a beverage container in a position that will normally be contacted by the hand of a person drinking from the beverage container spout. The tactile stimulus producing means should be contacted by the person's thumb or finger tips, thus permitting them to recognize the misalignment of the beverage container and reorient the container so that the spout is properly positioned, without having to visually observe the beverage container or shift their attention from another activity.The particular preferred embodiments include a shallow circular recess positioned on the front side of the beverage can vertically below the point on the rim which is displaced the least distance across the top of the beverage can from the spout aperture, or a vertical channel or series of scored ridges extending between the top and bottom of the beverage can in the same angular position.