Abstract: An apparatus for thermographically printing a succession of labels or the like is disclosed. A continuous strip of labels is stepwisely fed by a label feed assembly to a printing pad at a printing station, while a conventional thermographic strip is simultaneously stepwisely fed thereto so that the strip overlies a label at the station. A heated print head having various type elements engages the thermographic strip for urging it against the label at the station to effect printing. The print head is part of a printing assembly and is operated through parallel linkage arms which maintain it substantially parallel to the pad and thereby provide even pressure over the printing surface during the printing apparatus. The printing assembly, the label feed assembly and the thermographic strip feed assembly are all mechanically driven through a drive assembly to provide positive coordination in their operation.