Abstract: A clippable trouser retaining strap for maintaining a cuff of an unmodified leg of a pair of trousers worn by a user in a downward position including an elongated elastic member of adjustable length, a first locking clip disposed on one end of the elongated elastic member, and a second locking clip disposed on the other end of the elastic member. The elongated elastic member is positioned beneath the foot of the user and the first and second locking clips are secured to first and second portions of the cuff which are substantially opposite each other. The retaining strap is customarily used in pairs with one strap for retaining each trouser cuff in position.