Abstract: In various exemplary embodiments, a system and associated method to perform an adaptive risk-based assessment of a user is disclosed. A method includes receiving a request from a user to perform an action at an electronic marketplace, retrieving a plurality of risk assessment factors associated with the action and the user, performing a risk assessment process on the risk assessment factors to identify a risk mitigation process, requesting that the user perform the identified risk mitigation process, and allowing the user to perform the action in response to the user completing the risk mitigation.

Abstract: A close marketplace is provided where the users' institutional affiliation, identity, and/or criminal record are verified in order to become members. Although an unregistered person may browse some of the posted listings, in order to buy, sell, contact, and/or meet another member of the marketplace, a person has to be affiliated with an approved institution, the person's real life identity has to be verified, and/or the person's criminal background has to meet a pre-determined criteria. The marketplace lowers the risk for the strangers who may want to interact with each other through a close circle of professionals. When two members are going to meet through the marketplace to buy and sell items, to rent, to be roommates, to date, etc., they have an assurance that each member has gone through a validation and verification process.

Abstract: A close marketplace is provided where the users' institutional affiliation, identity, and/or criminal record are verified in order to become members. Although an unregistered person may browse some of the posted listings, in order to buy, sell, contact, and/or meet another member of the marketplace, a person has to be affiliated with an approved institution, the person's real life identity has to be verified, and/or the person's criminal background has to meet a pre-determined criteria. The marketplace lowers the risk for the strangers who may want to interact with each other through a close circle of professionals. When two members are going to meet through the marketplace to buy and sell items, to rent, to be roommates, to date, etc., they have an assurance that each member has gone through a validation and verification process.

Abstract: In various exemplary embodiments, a system and associated method to perform an adaptive risk-based assessment of a user is disclosed. A method includes receiving a request from a user to perform an action at an electronic marketplace, retrieving a plurality of risk assessment factors associated with the action and the user, performing a risk assessment process on the risk assessment factors to identify a risk mitigation process, requesting that the user perform the identified risk mitigation process, and allowing the user to perform the action in response to the user completing the risk mitigation.

Abstract: In various exemplary embodiments, a system and associated method to perform an adaptive risk-based assessment of a user is disclosed. A method includes receiving a request from a user to perform an action at an electronic marketplace, retrieving a plurality of risk assessment factors associated with the action and the user, performing a risk assessment process on the risk assessment factors to identify a risk mitigation process, requesting that the user perform the identified risk mitigation process, and allowing the user to perform the action in response to the user completing the risk mitigation.

Abstract: In various exemplary embodiments, a system and associated method to perform an adaptive risk-based assessment of a user is disclosed. The method includes assigning a risk assessment process to the user and providing a plurality of assessment factors to the risk assessment process. The plurality of assessment factors are based on both the user (e.g., previously assessed factors, residence, phone number, address, etc.) and one or more actions the user may perform (e.g., selling an item in an electronic marketplace and the value of the item). A post-action analysis of the risk assessment process is performed. The risk assessment process can be modified based on a determination of the post-action analysis.

Abstract: In various exemplary embodiments, a system and associated method to perform an adaptive risk-based assessment of a user is disclosed. The method includes assigning a risk assessment process to the user and providing a plurality of assessment factors to the risk assessment process. The plurality of assessment factors are based on both the user (e.g., previously assessed factors, residence, phone number, address, etc.) and one or more actions the user may perform (e.g., selling an item in an electronic marketplace and the value of the item). A post-action analysis of the risk assessment process is performed. The risk assessment process can be modified based on a determination of the post-action analysis.

Abstract: In an example embodiment, an area of a web page devoted to displaying an ad is rendered. Then, an ad server is called for ad content. Then, a collapsible ad script is received from the ad server in lieu of ad content. The collapsible ad script is executed, causing a message to be sent to a scripting engine in a web browser, the message causing the web browser to set a height of the area of the web page to zero.

Abstract: In various exemplary embodiments, a system and associated method to perform an adaptive risk-based assessment of a user is disclosed. The method includes assigning a risk assessment process to the user and providing a plurality of assessment factors to the risk assessment process. The plurality of assessment factors are based on both the user (e.g., previously assessed factors, residence, phone number, address, etc.) and one or more actions the user may perform (e.g., selling an item in an electronic marketplace and the value of the item). A post-action analysis of the risk assessment process is performed. The risk assessment process can be modified based on a determination of the post-action analysis.