Patents by Inventor Naresh Chand Gupta

Naresh Chand Gupta has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and apparatus for improving viewer engagement in video advertising
    Patent number: 9538258
    Abstract: A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.
    Type: Grant
    Filed: November 12, 2013
    Date of Patent: January 3, 2017
    Assignee: ADOBE SYSTEMS INCORPORATED
    Inventors: Naresh Chand Gupta, Anuj Jain, Niraj Gupta
  • METHOD AND APPARATUS FOR IMPROVING VIEWER ENGAGEMENT IN VIDEO ADVERTISING
    Publication number: 20150135211
    Abstract: A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.
    Type: Application
    Filed: November 12, 2013
    Publication date: May 14, 2015
    Applicant: ADOBE SYSTEMS INCORPORATED
    Inventors: Naresh Chand Gupta, Anuj Jain, Niraj Gupta
  • Curve smoothing without shrinking
    Patent number: 6727901
    Abstract: A system generates a smoothed curve from a noisily drawn, multi-segmented curve by minimizing an energy function for a smoothed curve which fits between end-points of the drawn curve. The energy function has three components: a distortion component, a smoothing component and a shrink component. Numerical analysis methods are applied to evaluate the energy function and to identify the smoothed curve with the lowest energy. The transposed curve with the lowest energy value is selected as the smoothed curve.
    Type: Grant
    Filed: August 7, 2002
    Date of Patent: April 27, 2004
    Assignee: Adobe Systems Incorporated
    Inventor: Naresh Chand Gupta
  • Curve smoothing without shrinking
    Publication number: 20030025697
    Abstract: A system generates a smoothed curve from a noisily drawn, multi-segmented curve by minimizing an energy function for a smoothed curve which fits between end-points of the drawn curve. The energy function has three components: a distortion component, a smoothing component and a shrink component. Numerical analysis methods are applied to evaluate the energy function and to identify the smoothed curve with the lowest energy. The transposed curve with the lowest energy value is selected as the smoothed curve.
    Type: Application
    Filed: August 7, 2002
    Publication date: February 6, 2003
    Applicant: Adobe Systems Incorporated, a Delaware Corporation
    Inventor: Naresh Chand Gupta
  • Curve smoothing without shrinking
    Patent number: 6462739
    Abstract: A system generates a smoothed curve from a noisily drawn, multi-segmented curve by minimizing an energy function for a smoothed curve which fits between end-points of the drawn curve. The energy function has three components: a distortion component, a smoothing component and a shrink component. Numerical analysis methods are applied to evaluate the energy function and to identify the smoothed curve with the lowest energy. The transposed curve with the lowest energy value is selected as the smoothed curve.
    Type: Grant
    Filed: March 18, 1999
    Date of Patent: October 8, 2002
    Assignee: Abode Systems Incorporated
    Inventor: Naresh Chand Gupta