Abstract: Methods and systems provide for assessing likelihood of market success of a flavor. One embodiment of a method includes (a) collecting input information from a consumer regarding at least one food related preference; (b) analyzing the input information using a computer algorithm in order to assign the consumer to one of a plurality of distinct consumer segments based on the consumer's food related preferences; (c) collecting input information from the consumer regarding preference level of at least one flavor for a particular consumable product; (d) analyzing the input information and assigning the preference level of the at least one flavor within each distinct consumer segment; and (e) determining the impact of the at least one flavor within each distinct consumer segment.