Abstract: At least one aspect of the present disclosure is directed to systems and methods of converting static content items into interactive content items. A data processing system can identify a first content item. The data processing system can divide, in accordance with a partition template, the visual content of the first content item into a plurality of segments. The partition template can define a number of segments to be formed from the visual content. The data processing system can generate a second script. The second script can assign each segment into a position. The script can enable movement of each segment within the frame. The script can determine that the segments are moved to a target position. The script can perform an action to provide information related to the visual content. The data processing system can provide the second content item to a client device.

Abstract: At least one aspect of the present disclosure is directed to systems and methods of converting static content items into interactive content items. A data processing system can identify a first content item. The data processing system can divide, in accordance with a partition template, the visual content of the first content item into a plurality of segments. The partition template can define a number of segments to be formed from the visual content. The data processing system can generate a second script. The second script can assign each segment into a position. The script can enable movement of each segment within the frame. The script can determine that the segments are moved to a target position. The script can perform an action to provide information related to the visual content. The data processing system can provide the second content item to a client device.

Abstract: At least one aspect of the present disclosure is directed to systems and methods of converting static content items into interactive content items. A data processing system can identify a first content item. The data processing system can divide, in accordance with a partition template, the visual content of the first content item into a plurality of segments. The partition template can define a number of segments to be formed from the visual content. The data processing system can generate a second script. The second script can assign each segment into a position. The script can enable movement of each segment within the frame. The script can determine that the segments are moved to a target position. The script can perform an action to provide information related to the visual content. The data processing system can provide the second content item to a client device.

Abstract: General instructions for formatting advertisements are identified, content for a specific advertisement is identified, and the specific advertisement is displayed on a medium according to the identified formatting instructions. In connection with offering to publish advertisements, a CSS file is identified to be used to format the advertisements.

Abstract: Content owners (e.g., Website publishers) are provided with a simple mechanism to automatically summarize and display information (news, images, maps, etc.) related to inferred interests of a user or users visiting their Website. The targeting can driven by a variety of mechanisms including, for example, an automated contextual understanding of the content of the Web page, profile-based information derived from personal data supplied by, or inferred from actions by, the user visiting the Website, location-targeted information (e.g., inferred by the Website visitor's current geography), etc. “Related Content Units” may be used to help content owners render useful, related, content by allowing for a variety of targeting methods to gather related pieces of Internet content and present them integrated into an HTML iFrame or a JavaScript/XML feed which can be easily integrated by the Website publisher onto the Web pages of their Website.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a user interaction point on a user device in conjunction with content that is provided by a content publisher. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to the user or a group associated with the user; and providing the advertisement responsive to the request including providing the annotation for presentation along with the relevant advertisement.

Abstract: Methods, systems and computer program products for customizing one or more advertisements are described. Specifically, advertisements may be customized using information from content of a web page prior to viewing by a user. For example, the rendering of the text of an advertisement may be in a same size, color, and font type as the text on the web page into which the advertisement is integrated. In addition, the advertisement may be displayed using a same color scheme as that used by the web page such that the advertisement may be enhanced in terms of notice and interaction by the user.

Abstract: Customization settings are received from a content publisher. The customization settings control a manner in which information is displayed to users. A request for an advertisement presentation to be displayed with content associated with the content publisher is received. The requested advertisement presentation is rendered in a content-related site hosted by the content publisher. In response to receiving a user selection of the advertisement presentation, a customized advertisement presentation is rendered in an advertisement-related site hosted by the content publisher based on the user selection and the customization settings.

Abstract: Techniques for determining location-based commercial information are described The techniques include receiving a request for an advertisement to be presented together with content provided over a delivery network to a recipient, performing a process to identify advertisement information to be presented based on the content, and if advertisement information is not identified by the process, identifying commercial information to be presented based an geographic location of the recipient and communicating over the delivery network, the identified commercial information to the recipient.

Abstract: An end user's enjoyment of online ads may be increased, a likelihood that an end user will notice an ad may be increased, performance (e.g., selection rate) of an ad may be increase, brand association between an advertising network and an ad may be increased, and/or brand association between a search engine may be increased and an ad by controlling the application of enhanced features to ads (e.g., conditioned upon a date).