Abstract: Systems and methods of forecasting household economic data. In one embodiment, the forcast is made based on a macroeconomic scenario. In this aspect, a storage media of a computer maintains household survey records, and geodemographic segment identifiers are added to those records. A computer processor is used to aggregate the household survey records by geodemographic segments. The resulting segment-level records can be applied to an econometric model, and the model can use macroeconomic forecast assumptions related to the macroeconomic scenario, thus producing economic forecasts for the geodemographic segments. The economic forecasts that are produced may include predicted income and expenditures for each of the geodemographic segments.