Abstract: A method to selectively acquire a domain name registration comprises obtaining a registration for the domain name, and, during an add grace period, collecting traffic data regarding the domain name and determining whether to keep or cancel the domain name based on the collected traffic data. The registration of the domain name may be cancelled based on the collected traffic data falling below a threshold level. The domain name may be kept if the collected traffic data exceeds a threshold during the add grace period. Additionally, one or more domain names may be advertised together with the collected traffic data to receive a response from a third party expressing interest in the domain name.