Abstract: The subject technology provides configurations for propagating information from an initial analytics tracking data communication to subsequent analytics tracking data communications at an analytics server. In one example, the subject technology receives an analytics tracking data communication. The subject technology determines if the received analytics tracking data communication includes state changing information based on analytics tracking data included in the analytics tracking data communication. The subject technology then determines one or more attributes for propagating to subsequent analytics tracking data if the analytics tracking data communication includes state changing information. The state changing information are stored as one or more of the determined one or more attributes. The subject technology stores the analytics tracking data including the determined one or more attributes.

Abstract: The subject technology provides configurations for determining resource configuration information for applying to analytics tracking data. Resource information is determined based on analytics tracking data from an analytics tracking data communication in which the resource information includes a corresponding resource associated with a source, and the analytics tracking data includes data for tracking an activity associated with the source. The subject technology determines resource configuration information based on the determined resource information in which the resource configuration information includes one or more attributes associated with the corresponding resource. One or more attributes are then applied from the determined resource configuration information to the analytics tracking data.

Abstract: The subject technology provides configurations for propagating information from an initial analytics tracking data communication to subsequent analytics tracking data communications at an analytics server. In one example, the subject technology receives an analytics tracking data communication. The subject technology determines if the received analytics tracking data communication includes state changing information based on analytics tracking data included in the analytics tracking data communication. The subject technology then determines one or more attributes for propagating to subsequent analytics tracking data if the analytics tracking data communication includes state changing information. The state changing information are stored as one or more of the determined one or more attributes. The subject technology stores the analytics tracking data including the determined one or more attributes.

Abstract: The subject technology provides a session associated with web site or application traffic data. An analytics tracking data communication is received. The subject technology determines analytics tracking data from the received analytics tracking data communication in which the analytics tracking data includes data for tracking an activity associated with a web site or application and includes visitor information. A new session associated with the analytics tracking data is created if it is determined that the activity is associated with an initial visit of a unique visitor corresponding to the visitor information. The subject technology determines campaign information for populating the new session associated with the analytics tracking data. The analytics tracking data including the determined campaign information is then stored.