Abstract: A method of linking an encoded image with a campaign database, comprises providing an image to a user, the image being associated with at least a portion of a value, referencing the at least a portion of the value to a campaign database that includes a collection of data, providing, through the campaign database, a plurality of responses, at least one of the responses based on a characteristic of the encoded image, and delivering, to the user, one or more specific responses selected from the plurality of responses.

Abstract: A graphically based encoded image, symbol or icon that can serve as a link from physical material or visual displays to electronic data to retrieve specific or general information. In one example, a graphic image is encoded with a value that is linked to a reference lookup table. For, example, a numeric value may be encoded to form an encoded image by providing a primary image, such as a logo, and by positioning one or more secondary images or shapes in reference to the primary image, wherein the position of the secondary image relative to the primary image corresponds or relates to the numeric value. Generally, the encoded image may be in the form of any shape, figure or logo, and may be associated with, for example, an advertisement, web site, marketing program, corporate promotion, product promotion, sweepstakes, business cards, personal information, and other mediums for the exchange of information.

Abstract: A printed medium comprises an encoded image, the encoded image including a value encoded therein, wherein the value is referenced to at least a marketing database and an associated social networking environment and wherein the value further enables communication through the social networking environment.

Abstract: A bollard includes a bollard post having a lamp which includes a louver stack. The louver stack includes louvers spaced apart in the longitudinal direction of the bollard post. The bollard post is rectangular in cross section and the louver stack extends outwardly beyond the periphery of the bollard. There is a primary light source inwardly of the louver stack and a mechanism for providing light downwardly about the base end of the bollard post. One such mechanism includes an LED providing a light wash down the bollard post from beneath where that louver extends outwardly of the periphery of the bollard post. A second mechanism employs a top reflector above the primary light source to reflect light downwardly about the light source. Bottom reflector surfaces direct the light from the top reflector outwardly to louver reflectors located beneath the lowermost louver. Such reflectors can reflect light downwardly for light wash of the bollard post and an illumination about the base of the bollard post.

Abstract: A graphically based encoded image, symbol or icon that can serve as a link from physical material or visual displays to electronic data to retrieve specific or general information. In one example, a graphic image is encoded with a value that is linked to a reference lookup table. For example, a numeric value may be encoded to form an encoded image by providing a primary image, such as a logo, and by positioning one or more secondary images or shapes in reference to the primary image, wherein the position of the secondary image relative to the primary image corresponds or relates to the numeric value. Generally, the encoded image may be in the form of any shape, figure or logo, and may be associated with, for example, an advertisement, web site, marketing program, corporate promotion, product promotion, sweepstakes, business cards, personal information, and other mediums for the exchange of information.

Abstract: A bollard includes a bollard post having a lamp which includes a louver stack. The louver stack includes louvers spaced apart in the longitudinal direction of the bollard post. The bollard post is rectangular in cross section and the louver stack extends outwardly beyond the periphery of the bollard. There is a primary light source inwardly of the louver stack and a mechanism for providing light downwardly about the base end of the bollard post. One such mechanism includes an LED providing a light wash down the bollard post from beneath where that louver extends outwardly of the periphery of the bollard post. A second mechanism employs a top reflector above the primary light source to reflect light downwardly about the light source. Bottom reflector surfaces direct the light from the top reflector outwardly to louver reflectors located beneath the lowermost louver. Such reflectors can reflect light downwardly for light wash of the bollard post and an illumination about the base of the bollard post.

Abstract: A bollard includes a bollard post having a lamp which includes a louver stack. The louver stack includes louvers spaced apart in the longitudinal direction of the bollard post. The bollard post is rectangular in cross section and the louver stack extends outwardly beyond the periphery of the bollard. There is a primary light source inwardly of the louver stack and a mechanism for providing light downwardly about the base end of the bollard post. One such mechanism includes an LED providing a light wash down the bollard post from beneath where that louver extends outwardly of the periphery of the bollard post. A second mechanism employs a top reflector above the primary light source to reflect light downwardly about the light source. Bottom reflector surfaces direct the light from the top reflector outwardly to louver reflectors located beneath the lowermost louver. Such reflectors can reflect light downwardly for light wash of the bollard post and an illumination about the base of the bollard post.