Abstract: Systems and methods for ranking search engine results on the basis of a primary score resulting from a primary ranking influence and/or a secondary score resulting from a secondary ranking influence. The primary score and the secondary score rank factors over which a website owner or advertising agency has no effective control, such as user satisfaction, or the number of times a product has been purchased from a website that corresponds to a search result. The search engine results are thus ranked on the basis of the quality of the match between the search results and the search parameters, and are not susceptible to ranking influences due to keyword stuffing or monetary payments.