Abstract: Method for identifying search candidates, including receiving a content that includes unprocessed content, markup elements and element styles; identifying raw content; applying content styles to the markup elements to determine which sequence of parts of content produces compact logically linked and visually bounded parts of the content; performing syntactic analysis to generate parsing trees; performing morphological analysis to determine parts of speech and word morphology in bounded parts; performing stemming on the parts of speech and constructing chains that meet grammar rules; identifying zests and calculating weights of the zests; applying weights to the chains to determine zests; adjusting the weights based on a distance from a point of user interaction with the content; selecting zests with the highest weight and degree of belonging to a region around the point of interaction; adjusting zests near the point of interaction and using it for selection of information to display.

Abstract: A method for rendering advertisements on touchscreen devices having small screens is provided. Components of the existing GUI (i.e., controls) are used for rendering advertisement (or other) data. Existing mobile device GUI elements have visible surfaces filled with a background color (or pattern). These surfaces are “painted” by an advertisement data similar to a wall painted by graffiti. The advertisement data can be static or it can be generated on-the-fly. The GUI controls can be used independent of each other. Thus, the advertising data can be selectively displayed only on some of the controls without distracting the user from the main tasks.