Patents by Inventor Nikolai Rochnik

Nikolai Rochnik has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • User interactive precision targeting principle
    Patent number: 7882111
    Abstract: A method of determining content relevance for a user sets a user preference, which is related to a first area of content. The method calculates a set of scores, by using a combination, of the user preference, affinity data, and a parametric weight. The method organizes the content by using the set of scores, such that the organization of the content has a desirable relationship to the user, and recommends the selected content. Preferably, the method precomputes the affinity data and/or the parametric weight to generate and store the precompiled data for later retrieval. The affinity data describes a relationship between a first item of content and a second item of content, and the parametric weight describes an attribute of the second item. Additional embodiments include a system implementation and computer readable medium.
    Type: Grant
    Filed: June 1, 2007
    Date of Patent: February 1, 2011
    Assignee: Yahoo! Inc.
    Inventors: Shu-Yao Chien, Amitabh Seth, Nikolai Rochnik, George H. John
  • Demographics from behavior
    Publication number: 20090187520
    Abstract: A system and method for modeling online users' behavior for predicting demographic information is disclosed. The system allows advertisement providers to target anonymous users based on a user's browsing history, search queries, as broken down into behavioral targeting categories, as well as other features, such as behavioral targeting segments.
    Type: Application
    Filed: January 23, 2008
    Publication date: July 23, 2009
    Inventors: Chao Liu, Dmitry Yurievich Pavlov, Nikolai Rochnik, Abhinav Gupta, Mark Steyvers, Patrick Smyth
  • User Interactive Precision Targeting Principle
    Publication number: 20080301118
    Abstract: A method of determining content relevance for a user sets a user preference, which is related to a first area of content. The method calculates a set of scores, by using a combination, of the user preference, affinity data, and a parametric weight. The method organizes the content by using the set of scores, such that the organization of the content has a desirable relationship to the user, and recommends the selected content. Preferably, the method precomputes the affinity data and/or the parametric weight to generate and store the precompiled data for later retrieval. The affinity data describes a relationship between a first item of content and a second item of content, and the parametric weight describes an attribute of the second item. Additional embodiments include a system implementation and computer readable medium.
    Type: Application
    Filed: June 1, 2007
    Publication date: December 4, 2008
    Inventors: Shu-Yao Chien, Amitabh Seth, Nikolai Rochnik, George H. John