Abstract: Embodiments of the invention relate to user identification in social media for task performance based on past usage and traits. One embodiment includes identifying users of a social media platform for ability of performing a task. Readiness scores are predicted based on past usage of the social media platform. A predicted readiness score includes a value corresponding to whether a user is predicted to be ready for performing the task. Users that are ready to perform the task are determined based on comparing the readiness scores with a threshold. Willingness scores for performing the task by the users determined to be able and ready to perform the task are determined. A willingness score includes a value corresponding to whether a user is estimated to be willing for performing the task. Users that are willing to perform the task are determined based on comparing the willingness scores with a threshold.