Abstract: Systems and methods for delivering data-driven experiences of a product are described herein. In some embodiments, a server receives user data associated with a plurality of users using the product. The server identifies, from the plurality of users, a first user belonging to a first cohort based on at least one of user behaviors and user properties associated with the first user included in the user data. The server causes an experience of the product to be delivered to the first user. The server then detects that the first user has switched from a first device to a second device. The server further causes the experience to continue to be delivered to the first user.