Patents by Inventor Noah Goodhart
Noah Goodhart has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11023933Abstract: The present technology is directed to a system and methods for estimating the impinging elements and traffic paths by an advertisement as it is delivered from its originating ad server to the web server from which the webpage including the advertisement is delivered to an end viewer. The methods are server-based and provide output to a viewer's browser upon receiving a web page as input and yield data for a particular advertisement frame about the various intermediate processes used to deliver the advertisement, for example, frames, pixels, advertisement servers, advertisement networks, advertisement tags, advertisement exchanges, cookies, supply side distribution systems, demand side buying systems, etc.Type: GrantFiled: June 28, 2013Date of Patent: June 1, 2021Assignee: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, Robert Crowell
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Patent number: 10810613Abstract: An ad search engine comprises a click tag parser, a rich media parser, an ad copy database, a request/query processing module, a user interface module and a content preservation module. The ad search engine advantageously receives and stores information about ad placement, context and advertising statistical and metadata in the ad copy database. In response to a query, the request/query processing module searches the ad copy database for advertisements matching the input query. The user interface module receives the results and presents them in a novel user interface composed of an array of tiles where each tiles represents a placement of the advertisement. The present invention also includes a several novel methods including a method for displaying ad search results, a method for generating an ad search result user interface, a method for populating an ad database, a method for ad preservation and a method for generating derived insights.Type: GrantFiled: March 30, 2012Date of Patent: October 20, 2020Assignee: ORACLE AMERICA, INC.Inventors: Jonah Goodhart, Noah Goodhart, Robert Collier Crowell, Robert Ken Miller
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Patent number: 10755300Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: GrantFiled: November 28, 2017Date of Patent: August 25, 2020Assignee: ORACLE AMERICA, INC.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
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Patent number: 10068250Abstract: A system and methods for simulating human usage of mobile devices by simulating human behavior patterns operating mobile devices and using the simulation of human usage to obtain advertising or other online content specific to certain entities that is displayed on the mobile devices. The advertising or other online content specific to the certain entities is transmitted to an analytics server, where the advertising or other online content is interpreted and deciphered to obtain particular elements that relate to the advertising and online content including, but not limited to, an identification of the specific entity, the size of the advertising or other online content, the locations where the advertising or other online content appears, and the path by which the advertising or other online content travels to the mobile devices for display.Type: GrantFiled: March 14, 2014Date of Patent: September 4, 2018Assignee: ORACLE AMERICA, INC.Inventors: Gabriel Gralla, Daniel Rassi, Robert Crowell, Noah Goodhart, Jonah Goodhart, Aniq Rahman, Robert Miller, Paul Kiernan
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Publication number: 20180137534Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: ApplicationFiled: November 28, 2017Publication date: May 17, 2018Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
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Publication number: 20170316446Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: ApplicationFiled: March 13, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Sailer, Elliot Aaron Kulakow
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Publication number: 20170316457Abstract: A system and methods for simulating human usage of mobile devices by simulating human behavior patterns operating mobile devices and using the simulation of human usage to obtain advertising or other online content specific to certain entities that is displayed on the mobile devices. The advertising or other online content specific to the certain entities is transmitted to an analytics server, where the advertising or other online content is interpreted and deciphered to obtain particular elements that relate to the advertising and online content including, but not limited to, an identification of the specific entity, the size of the advertising or other online content, the locations where the advertising or other online content appears, and the path by which the advertising or other online content travels to the mobile devices for display.Type: ApplicationFiled: March 14, 2014Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Gabriel Gralla, Daniel Rassi, Robert Crowell, Noah Goodhart, Jonah Goodhart, Aniq Rahman, Robert Miller, Paul Kiernan
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Publication number: 20170316466Abstract: The present technology is directed to a system and methods for estimating the impinging elements and traffic paths by an advertisement as it is delivered from its originating ad server to the web server from which the webpage including the advertisement is delivered to an end viewer. The methods are server-based and provide output to a viewer's browser upon receiving a web page as input and yield data for a particular advertisement frame about the various intermediate processes used to deliver the advertisement, for example, frames, pixels, advertisement servers, advertisement networks, advertisement tags, advertisement exchanges, cookies, supply side distribution systems, demand side buying systems, etc.Type: ApplicationFiled: June 28, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, Robert Crowell
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Publication number: 20170316431Abstract: A system for collecting and presenting information about advertising analytics comprises an ad preparation server, an ad server and an analytics server. The ad preparation server receives advertising assets (e.g., ads) and modifies them to include a data collection script. The preparation server then sends the modified ads to the ad server for delivery along with underlying content to users. The underlying content and modified ads are delivered to client devices that present the content and execute the data collection script. The data collection script collects and sends advertising analytic data back to the analytics server in a non-intrusive manner. The present invention also includes a method for preparing ads, a method for deriving a heat map, a method for generating and sending advertising data, and a method for generating a representation of a focus of attention for a user.Type: ApplicationFiled: March 30, 2012Publication date: November 2, 2017Applicant: MOAT, INC.Inventors: Jonah Goodhart, Noah Goodhart, David J. Titus, Michael Garrett Seiler, Elliot Aaron Kulakow
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Publication number: 20170316443Abstract: An ad search engine comprises a click tag parser, a rich media parser, an ad copy database, a request/query processing module, a user interface module and a content preservation module. The ad search engine advantageously receives and stores information about ad placement, context and advertising statistical and metadata in the ad copy database. In response to a query, the request/query processing module searches the ad copy database for advertisements matching the input query. The user interface module receives the results and presents them in a novel user interface composed of an array of tiles where each tiles represents a placement of the advertisement. The present invention also includes a several novel methods including a method for displaying ad search results, a method for generating an ad search result user interface, a method for populating an ad database, a method for ad preservation and a method for generating derived insights.Type: ApplicationFiled: April 5, 2013Publication date: November 2, 2017Applicant: Oracle America, Inc.Inventors: Jonah Goodhart, Noah Goodhart, Robert Collier Crowell, Robert Ken Miller
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Publication number: 20170316465Abstract: A system and methods for creating an instant interactive visualization and providing a display of what an advertisement may appear as on any published web page. In some implementations, the system and methods provide an ad-context visualization and mock-up tool that enables a user to view mock-up representations of one or more advertisements and show prospective or current advertising clients with ease what a particular advertisement will ultimately appear as in a context specified by a user.Type: ApplicationFiled: June 28, 2013Publication date: November 2, 2017Applicant: Oracle America,Inc.Inventors: David Titus, Nicholas Perez, Robert Crowell, Robert Miller, Noah Goodhart, Aniq Rahman