Abstract: A method of generating an augmented reality lens comprises: causing to display a list of lens categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a lens features display on the display device based on the user choice, wherein each lens feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a lens feature from the prepopulated lens display; receiving a trigger selection that activates the lens feature to complete the lens; and saving the completed lens to a memory of a computer device.

Abstract: A method of generating an augmented reality lens comprises: causing to display a list of lens categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a lens features display on the display device based on the user choice, wherein each lens feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a lens feature from the prepopulated lens display; receiving a trigger selection that activates the lens feature to complete the lens; and saving the completed lens to a memory of a computer device.

Abstract: A method of generating an augmented reality lens comprises: causing to display a list of lens categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a lens features display on the display device based on the user choice, wherein each lens feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a lens feature from the prepopulated lens display; receiving a trigger selection that activates the lens feature to complete the lens; and saving the completed lens to a memory of a computer device.

Abstract: In one or more implementations, usage of augmented reality content items may be tracked based on characteristics of respective target audiences of the augmented reality content items. User tracking components may be included with respective instances of the augmented reality content items that analyze characteristics of users of the client application access the augmented reality content items in relation to the characteristics of the target audiences.

Abstract: A method of generating an augmented reality lens comprises: causing to display a list of lens categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a lens features display on the display device based on the user choice, wherein each lens feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a lens feature from the prepopulated lens display; receiving a trigger selection that activates the lens feature to complete the lens; and saving the completed lens to a memory of a computer device.

Abstract: A method of generating an augmented reality lens comprises: causing to display a list of lens categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a lens features display on the display device based on the user choice, wherein each lens feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a lens feature from the prepopulated lens display; receiving a trigger selection that activates the lens feature to complete the lens; and saving the completed lens to a memory of a computer device.

Abstract: A method of generating an augmented reality LENS comprises: causing to display a list of LENS categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a LENS features display on the display device based on the user choice, wherein each LENS feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a LENS feature from the prepopulated LENS display; receiving a trigger selection that activates the LENS feature to complete the LENS; saving the completed LENS to a memory of a computer device; generating a variant of the completed LENS; and deploying the variant of the completed LENS and the completed LENS to a messaging system to generate messages.

Abstract: A method of generating an augmented reality LENS comprises: causing to display a list of LENS categories on a display screen of a client device; receiving a user choice from the displayed list; causing to prepopulate a LENS features display on the display device based on the user choice, wherein each LENS feature comprises image transformation data configured to modify or overlay video or image data; receiving a user selection of a LENS feature from the prepopulated LENS display; receiving a trigger selection that activates the LENS feature to complete the LENS; saving the completed LENS to a memory of a computer device; generating a variant of the completed LENS; and deploying the variant of the completed LENS and the completed LENS to a messaging system to generate messages.