Abstract: A holder for holding a dispensing container system which is adapted to dispense a quantity of a fluid contained therein on movement thereof relative to the holder and further includes a dispensing counter means for counting the number of quantities of the fluid dispensed is disclosed. The holder has a moulded plastic body with inner and outer surfaces. The inner surface bounds a cavity adapted to receive the dispensing container system in movable relation thereto. The cavity has a moulded counter advance means which is adapted in use to engage the dispensing counter means on relative movement between the dispensing container system and the body to advance the dispensing counter means to indicate the dispensing of a quantity of the fluid.