Abstract: The revenue optimization platform apparatuses, methods, systems and services (“ROP”) implement revenue optimization algorithms to transform event data via ROP components into product optimal prices, purchasing probabilities at suggested sales prices, revenue leakage and revenue potential calculations. The ROP components can be deployed in centralized or distributed systems, either physical or virtualized. The ROP functionality can be intuitively used through graphical user interfaces accompanying the ROP or through APIs, which will be used to interface with the ROP Service through the appropriate functions. The ROP hides the complexity of the revenue optimization calculations and provides an easy-to-use, flexible means of implementing revenue optimization in numerous real life situations.