Abstract: The present invention relates to a granule for use in formulations of personal care and/or home care products having liquid to creamy (or pasty) consistency, the granule or granules being specially suitable for use as visual agents, delivery systems, exfoliating and/or abrasive agents in these products. The object of the present invention is to provide granules consisting of clay or clay and starch, which maintain their physical integrity in formulations of personal care and/or home care products with liquid to creamy (or pasty) consistency. This object is achieved by a granule consisting of the combination of clay and starch, wherein at least one portion of clay is thermally treated, with modification of the crystalline structure of at least one fraction of the treated clay. The object is also achieved by a granule consisting of clay, wherein at least one portion of the clay is thermally treated, with alteration of the crystalline structure of at least one fraction of the clay.