Abstract: A bait forming gun is set forth for the formation of bait associated with fishing. A tray containing a dough-like bait composition is positioned for accepting a forward portion barrel of the gun wherein previously a fishing hook has been inserted through a first axial slot along the barrel wherein upon imposing of the barrel into the bait, the barrel is twisted to sever the bait and encase the fishing hook with the bait. A second diametrically opposed slot within a forwardmost portion of the barrel of an axial extent greater than that of the first slot is positioned to prevent sticking of the bait within the barrel when an associated release plunger is depressed and a spring biased magnet normally holding the bait and hook forced forwardly to eject the bait and hook from the gun.