Abstract: The present technology pertains to a method, an apparatus, and a non-transitory computer-readable storage medium for fitness evaluation. An exemplary computer-implemented method includes receiving a request for benchmark data for a fitness evaluation, the request including demographic information for a participant in the fitness evaluation. The computer-implemented method further includes transmitting the benchmark data to a fitness evaluation application executed on a user computing device. The benchmark data enables the fitness evaluation application to capture performance data for the participant for the fitness evaluation, to generate a relative performance value by comparing the performance data to the benchmark data, and to present a visual indicator of the relative performance value. The computer-implemented method further includes receiving the performance data for the participant and updating the benchmark data based on the performance data.