Abstract: Methods and systems for use of member-to-member, member-to-target and automatically generated coaching messages in a closed communication service are provided. According to one embodiment, a closed communication service is provided which is configured to facilitate and encourage communications among members of a caregroup and a target of the caregroup. The target of the caregroup uses a hardcopy-based communication appliance associated with the caregroup to transmit and receive electronic communications via the closed communication service to and from the members of the caregroup. Identification, creation and delivery of appropriate member-to-member and member-to-target coaching messages are facilitated by allowing one or more administrating caregivers of the members of the caregroup to view metrics relating to electronic communications exchanged via the closed communication service.