Abstract: A file format that includes a constant section and a varying section. The constant section provides a referencing scheme that references the various components that comprise the scene, as well as a listing of attributes of the scene that are modifiable. Within the same file format, the varying section provides an overriding mechanism to modify the attributes that are available to be modified. Accordingly, the disclosed file format can access cached animated geometry directly and/or aggregate other files via the aforementioned referencing and sparse override semantics. This allows the same set of inspection, manipulation, and rendering tools to be used throughout the rendering pipeline, from asset creation to final rendering.

Abstract: A method of modifying the color characteristics of advertising content and web page content to increase the click-through rate of the advertising content. The advertising content and web page content may include hyperlinks and text. The color characteristics may include saturation, hue, intensity, contrast, and RBG characteristics. The color characteristics may be modified to make the advertising content more visible to the user, which results in a higher click-through rate.

Abstract: A file format that includes a constant section and a varying section. The constant section provides a referencing scheme that references the various components that comprise the scene, as well as a listing of attributes of the scene that are modifiable. Within the same file format, the varying section provides an overriding mechanism to modify the attributes that are available to be modified. Accordingly, the disclosed file format can access cached animated geometry directly and/or aggregate other files via the aforementioned referencing and sparse override semantics. This allows the same set of inspection, manipulation, and rendering tools to be used throughout the rendering pipeline, from asset creation to final rendering.

Abstract: In one embodiment, a method for displaying advertising content on a display device includes determining at least one color characteristic of the advertising content and the main content in a web page. The method also includes changing a first level of the at least one color characteristic for at least one portion of the advertising content in a first direction, and changing a second level of the at least one color characteristic for at least one portion of the main content in a second direction.