Abstract: A lotion applicator is set forth wherein an elongate housing tapering outwardly includes a longitudinally positionable axle wherein a sponge-like applicator is secured thereto. A convex positioning member is fixedly secured to the axle and the sponge-like applicator for maintaining a convex configuration of the sponge-like material when in an extended position and withdrawing the sponge-like material interiorly of the housing when not in use whereby the pivotal handle is pivotably mounted to overlie the housing with a forwardly mounted cover for storage of the device.