Abstract: A fragrance sampler has an image of a perfume bottle printed on a paper sheet, the image including a body portion and a cap portion. The part of the sheet on which the cap is printed is removable from the rest of the sheet and is connected to a strip on which microcapsules enclosing droplets of the displayed perfume are adhered. The strip is located underneath the sheet on which the image is printed and is concealed from view until removed along with the cap portion. Effective light adhesion is provided by using gelatin-walled microcapsules, which adhere to the strip without use of binder when applied from an aqueous slurry. Upon detaching the cap portion and pulling it away from the sampler, the perfume-carrying strip is also removed, allowing the strip to be used as an applicator for placing sample particles on the skin of the user. The sampler effectively simulates the bottle used for a particular perfume and correlates the visual image of the bottle with a fragrance that is delivered.

Abstract: A coloring book or the like is provided with image areas that release an appropriate fragrance upon being colored or painted by the user. Microcapsules that contain fragrance oil for a particular fragrance associated with the image area are deposited on the image area of the substrate. Inert walls of materials such as gelatin restrain the fragrance within the microcapsules until activated. A color dispenser such as a felt tip marking pen is adapted to include a reactive agent that when applied to the image area in the normal course of coloring will cause release of the fragrance by rupturing or otherwise interacting with the microcapsules such as by diffusing into the microcapsules and replacing and releasing the oil. The reactive agent may be a solvent such as an alcohol or ketone or a surfactant contained in an aqueous solution mixed with the normal ink or paint of the marking pen.