Abstract: A system is described for generating advertising creatives. The system may include a processor and a memory. The memory may be operatively connected to the processor and may store an ad group of an advertiser, a first set of creative components relating to the ad group, a second set of creative components relating to the ad group, a set of matched groups of creative components, and a set of destination URLs relating to the ad group. The processor may identify the ad group, the first set of creative components, the second set of creative components and the set of destination URLs, match each creative component in the first set of creative components to each creative component in the second set of creative components to create a set of matched groups of creative components and match each matched group of creative components to each destination URL in the set of destination URLs thereby generating advertising creatives.