Abstract: A lotion applicator comprising a handle terminating in a mount supporting a sponge is disclosed herein. The mount is removable from the handle for alternative direct manual grasping. In addition, the sponge itself is secured to a channel support segment which is conformed for sidewise translation over the mount. The handle itself includes, a lateral recess conformed to accept the mount with the sponge mounted thereon. To aid in the withdrawal of the mount and thus to facilitate renewal of the sponge, the mount itself includes a planar projection which extends on the distal side of the handle to provide a grasping surface for manipulative convenience. The support segment, shaped in a manner of a thin-walled channel, includes V-shaped side walls, the apex of each V-shaped side wall being directed towards the interior of the channel to thus provide a reduced dimension between the channel walls.