Patents by Inventor Pavan Kumar Desikan

Pavan Kumar Desikan has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Reviewing the suitability of websites for participation in an advertising network
    Patent number: 8762204
    Abstract: The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with the policies. The collection may be added to the advertising network if the collection is approved such that (e.g., content-targeted) advertisements may be served in association with renderings of documents included in the collection. The collection may be a Website including one or more Webpages. The policy may concern (A) content of the one or more documents of the collection, (B) usability of a Website wherein the collection of one or more documents is a Website including one or more Webpages, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network by the collection.
    Type: Grant
    Filed: July 19, 2010
    Date of Patent: June 24, 2014
    Assignee: Google Inc.
    Inventors: Pavan Kumar Desikan, Lawrence Ip, Timothy James, Sanjeev Kulkarni, Prasenjit Phukan, Dmitriy Portnov, Gokul Rajaram
  • Systems and methods for providing advertisements in a communications network
    Patent number: 8036933
    Abstract: A system provides advertising links. The system may received a query and provide a number of advertising links in response to the query. The number of advertising links may be dynamically adjusted based at least in part on the commercial-ness of the query. The display format of the advertising links may also be altered based at least in part on the commercial-ness of the query.
    Type: Grant
    Filed: December 9, 2010
    Date of Patent: October 11, 2011
    Assignee: Google Inc.
    Inventors: Pavan Kumar Desikan, Amit J. Patel, Gokul Rajaram
  • SYSTEMS AND METHODS FOR PROVIDING ADVERTISEMENTS IN A COMMUNICATIONS NETWORK
    Publication number: 20110078022
    Abstract: A system provides advertising links. The system may received a query and provide a number of advertising links in response to the query. The number of advertising links may be dynamically adjusted based at least in part on the commercial-ness of the query. The display format of the advertising links may also be altered based at least in part on the commercial-ness of the query.
    Type: Application
    Filed: December 9, 2010
    Publication date: March 31, 2011
    Applicant: GOOGLE INC.
    Inventors: Pavan Kumar DESIKAN, Amit J. PATEL, Gokul RAJARAM
  • Systems and methods for providing advertisements in a communications network
    Patent number: 7873536
    Abstract: A system provides advertising links. The system may received a query and provide a number of advertising links in response to the query. The number of advertising links may be dynamically adjusted based at least in part on the commercial-ness of the query. The display format of the advertising links may also be altered based at least in part on the commercial-ness of the query.
    Type: Grant
    Filed: December 11, 2003
    Date of Patent: January 18, 2011
    Assignee: Google Inc.
    Inventors: Pavan Kumar Desikan, Amit J. Patel, Gokul Rajaram
  • REVIEWING THE SUITABILITY OF WEBSITES FOR PARTICIPATION IN AN ADVERTISING NETWORK
    Publication number: 20100287041
    Abstract: The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with the policies. The collection may be added to the advertising network if the collection is approved such that (e.g., content-targeted) advertisements may be served in association with renderings of documents included in the collection. The collection may be a Website including one or more Webpages. The policy may concern (A) content of the one or more documents of the collection, (B) usability of a Website wherein the collection of one or more documents is a Website including one or more Webpages, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network by the collection.
    Type: Application
    Filed: July 19, 2010
    Publication date: November 11, 2010
    Inventors: Pavan Kumar Desikan, Lawrence Ip, Timothy James, Sanjeev Kulkarni, Prasenjit Phukan, Dmitriy Portnov, Gokul Rajaram
  • Reviewing the suitability of Websites for participation in an advertising network
    Patent number: 7788132
    Abstract: The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with the policies. The collection may be added to the advertising network if the collection is approved such that (e.g., content-targeted) advertisements may be served in association with renderings of documents included in the collection. The collection may be a Website including one or more Webpages. The policy may concern (A) content of the one or more documents of the collection, (B) usability of a Website wherein the collection of one or more documents is a Website including one or more Webpages, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network by the collection.
    Type: Grant
    Filed: June 29, 2005
    Date of Patent: August 31, 2010
    Assignee: Google, Inc.
    Inventors: Pavan Kumar Desikan, Lawrence Ip, Timothy James, Sanjeev Kulkarni, Prasenjit Phukan, Dmitriy Portnov, Gokul Rajaram