Abstract: A vertical and interactive entertainment system for mechanical vending machines of the type that dispenses spherical or oval gift products. The system includes a vertical game panel that is configured for entertainment using the product, and that has at least one outlet that guides said product towards a delivery receptacle where it is delivered when the entertainment is successfully completed (game won). The system also includes positioning means designed to guide the product to a lower collection area when the game is not won, and mechanical means for manual activation configured to lift the product from the lower collection area towards the upper part of the vertical game panel, allowing the game to be restarted repeatedly until the game is successfully completed.