Abstract: A system and method to circumvent advertisement blockers using a proxy server is disclosed. The method describes loading, in response to a request from a user device browser to a website, an ad-detection element from a proxy server to the publisher server; detecting, utilizing the loaded ad-detection element from the proxy server, whether the web site is running the advertisement blocker; if an advertisement blocker is detected, receiving a modal request at the proxy server from the publishing server; outputting, from the proxy server, a modal parameter request to an ad management server for modal configuration parameters; returning, based on the modal parameter request, an ad unit response from the ad management server having the configuration parameters; generating a modal using the proxy server; sending the modal to the user device browser for consumption by the user; and modifying an interface parameter in the user device browser to o display the modal with the ad unit contained therein.

Abstract: A system and method to circumvent advertisement blockers using a proxy server is disclosed. The method describes loading, in response to a request from a user device browser to a website, an ad-detection element from a proxy server to the publisher server; detecting, utilizing the loaded ad-detection element from the proxy server, whether the web site is running the advertisement blocker; if an advertisement blocker is detected, receiving a modal request at the proxy server from the publishing server; outputting, from the proxy server, a modal parameter request to an ad management server for modal configuration parameters; returning, based on the modal parameter request, an ad unit response from the ad management server having the configuration parameters; generating a modal using the proxy server; sending the modal to the user device browser for consumption by the user; and modifying an interface parameter in the user device browser to o display the modal with the ad unit contained therein.

Abstract: A system embodied on a computer readable storage medium enhancing brand awareness, collecting data, or both is provided. The system has a content management system (CMS) in communication with a memory and configured to identify a brand of a plurality of brands and manage generated content, a task engine in communication with the CMS, the task engine configured to generate content, wherein the content comprises a plurality of gamified advertisements that are correlated to the brand, wherein a user interacts directly with the gamified advertisements, an action engine in communication with the task engine and configured to monitor user action and behavior, capture analytics as outputs, or both, and a rewards module in communication with the memory and configured to track user rewards based on achievement in the plurality of gamified advertisements correlated to the plurality of brands. A method for enhancing brand awareness and collecting data is further provided.