Patents by Inventor Pete Martin

Pete Martin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • TECHNIQUES FOR RENDERING ADVERTISEMENTS WITH RICH MEDIA
    Publication number: 20170364777
    Abstract: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
    Type: Application
    Filed: February 3, 2017
    Publication date: December 21, 2017
    Applicant: Tremor Video, Inc.
    Inventors: Wai Kit LAU, Steven LEE, Pete MARTIN
  • Techniques for rendering advertisements with rich media
    Patent number: 9563826
    Abstract: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
    Type: Grant
    Filed: February 29, 2012
    Date of Patent: February 7, 2017
    Assignee: Tremor Video, Inc.
    Inventors: Wai Kit Lau, Steven Lee, Pete Martin
  • TECHNIQUES FOR RENDERING ADVERTISEMENTS WITH RICH MEDIA
    Publication number: 20120278169
    Abstract: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
    Type: Application
    Filed: February 29, 2012
    Publication date: November 1, 2012
    Applicant: Tremor Media, Inc
    Inventors: Wai Kit Lau, Steven Lee, Pete Martin
  • Techniques for rendering advertisments with rich media
    Publication number: 20070112630
    Abstract: In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
    Type: Application
    Filed: November 7, 2006
    Publication date: May 17, 2007
    Applicant: ScanScout, Inc.
    Inventors: Wai Lau, Steven Lee, Pete Martin