Abstract: Systems and methods are described for maintaining a user's common data across multiple platforms. The common data is information about the user and graphical and design elements of publications that should be consistently presented across online, other electronic, and non-electronic platforms, such as websites, social networking profiles, electronic and printed business listings, email and print newsletters, business cards, letterhead, and the like. The common data may be stored and updated by a centralized or distributed system including one or more servers communicating with the platforms and with a content database that retains the common data in a stored data structure. The system may provide an interface to the user, receive common data elements input by the user, add the common data elements to the stored data structure, and distribute the common data elements to the platforms. The system may identify which platforms require which elements of the common data.

Abstract: A fishing lure accepts a glow stick inserted therein to provide night illumination. The fishing lure uses interchangeable glow sticks which are inexpensive and can be changed as needed for illumination. The fishing lure allows for the easy and quick insertion and removal of a glow stick as needed and saves the user a lot of time and is very cost effective. The fishing lure can be designed in various configurations, such as a plug-type lure with the glow stick inserted fully or with the glow stick protruding out of the lure. In some embodiments, a squid-type lure can be designed with one or more glow sticks used to provide illumination.