Abstract: A shoelace retainer is integrated with a shoe having a shoelace. The retainer features a lateral and medial flaps attached to the lateral and medial sides of the shoe at a position for receiving the lateral and medial free ends of the shoelace. The bottom surfaces of the flaps include hook and loop fastening elements. The retainer also features lateral and medial tabs in functional alignment with the lateral and medial flaps. The tabs are comprised of hook and loop fastening elements adapted to engage the elements of the hook and loop fastener on the bottom side of the lateral flap. The lateral tab and lateral flap are adapted to releasably secure the lateral free end and bow of a tied shoelace, while the medial tab and medial flap are adapted to releasably secure the medial free end and bow of a tied shoelace.