Abstract: A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser is disclosed. The system includes a web content server, an Internet advertisement server, and a XML syndication content feed site server. Both the web content server and the Internet advertisement servers are in communications with the web browser. The web content server is configured to respond to requests from the web browser for a web page and to deliver the web page to the web browser. The Internet advertisement server is configured to choose and deliver an Internet advertisement panel, having embedded XML syndication content, to the web browser. The XML syndication content feed site server is in communications with the Internet advertisement server and is configured to send XML syndication content updates to the Internet advertisement server.

Abstract: A computer implemented method for providing a third-party video content rating unit to a client device, is disclosed. A web browser running on the client device requests video content from a affiliate video content server. The media player running on the client device receives a data stream of the video content from the affiliate video content server, renders the video content and sends a request for the third-party video content rating unit to a third-party ad content server once the video content has been completely rendered. The third-party ad content server receives the request for the third-party video content rating unit, sends the third-party video content rating unit to the client device and streams advertising content to the third-party video content rating unit. The third party video content rating unit is configured to be rendered on top of the media player.

Abstract: A system for delivering advertisement units that interact with each other on a webpage is disclosed. The system includes a web browser, a web server, and an advertisement server. The web browser is configured to generate a request for a webpage. The web server is communicatively connected to the web browser and is configured to receive the request for a webpage from the web browser and send the requested webpage to the browser in response to the request. The webpage includes an ad unit request script that is configured to direct the web browser to generate a request for an advertisement unit. The advertisement server is communicatively connected to the web browser and the web server. The advertisement server is configured to receive advertisement unit requests and send a first ad unit and a second ad unit to the web browser in response to those requests. The first and second ad units are rendered by the web browser onto the webpage.