Abstract: A disclosed system provides a software developer kit (SDK) having programming code that is installable on a content delivery platform, and when installed and executed provides: a reaction interface that is displayed within the content delivery platform and allows client devices to capture and upload video reactions in response to content items served by the content delivery platform, wherein each video reaction is externally stored in a remote server and is viewable in the reaction interface, and wherein the reaction interface includes a sharing facility that allows video reactions to be shared over a network; an aggregation interface that visually aggregates, in the reaction interface, sets of video reactions with associated content items served by the content delivery platform; and an analytics interface that displays reaction analytics for content items, wherein the reaction analytics include emotional analytics, demographic analytics, and engagement analytics.

Abstract: A system, method and program product are provided for processing reactions. A disclosed system provides a content loader for inputting content items from content provider nodes; a content publication system for publishing a content item to at least one channel node, wherein the channel node provides a platform for displaying the content item and simultaneously capturing reaction content; an aggregation system for aggregating content items and associated reaction content in a database; an analysis system for analyzing reaction content to create reaction analysis data; and a reporting system for outputting reaction content and reaction analysis data.