Abstract: Items of merchandise (30) are protected from shoplifting or theft by affixing to them special responder targets (32), which are formed by drawing a material of high magnetic permeability into a thin wire and thereafter rolling the wire into a flattened strip and annealing the strip and severing the strip into individual lengths. The flattened strip may be positioned on an adhesively coated base strip (42) and covered by a peel strip (46). Slug-like deactivation elements (48) of hard magnetic material may be positioned along the strip for deactivating it.

Abstract: Articles of merchandise (42) which contain deactivatable theft detection targets (44) have their targets deactivated by passing them through a box-like apparatus (30) made of low coercive force, high saturation induction material with a multiplicity of permament magnets (48) on its inside surfaces so as to generate magnetic fields which extend at different directions and at decreasing intensities from one end of the apparatus to the other so that irrespective of a target's orientation while passing through the apparatus, the target's magnetic deactivation slugs or elements will encounter a magnetizing field along the target's length sufficient to magnetize the elements.