Abstract: Aspects of the subject matter described herein relate to social event searching. In aspects, a search engine may receive a query regarding a social event. The search engine may obtain static data that indicates a ranking of the event based on overall popularity and may change the ranking based on social data that is particular to the user issuing the query. The search results may be ordered by the ranking and returned together with other social data to a search component such as a Web browser. The Web browser may then display the results together with the other social data. The Web browser may receive additional input from the user regarding preferences and may provide the input to a backend system for use to satisfy subsequent social event queries.

Abstract: Methods, systems, and computer-readable media for managing event data and exploring the event data in an event database are provided. A data acquisition system may process the event database to remove duplicates and assign event data ranks to the event data. The event data rank may be based on query log data. In turn, a search engine communicatively connected to the event database may generate search results that include the event data. The search engine may receive an event data search request from a user. The event data matching the event data search request is retrieved from the event database and formatted, by the search engine, for display in rank order based on the event data rank, proximity of user location to an event location, and extent of query match in various event fields like title, description, etc.

Abstract: As a result of the system, effective advertisements may be created using only the structured data from the seller. The difficulty of determining keywords to bid on is eliminated as the system determines the keywords from the structured data. In addition, the structure data is used to create the text and images for an advertisement. The seller supplies the sales data and the system creates advertisement based on the sales data. In addition, the system may be able to create and adjust bids on keywords to better optimize sales.